2026 MBH FITNESS "Indestructible" Kickoff Conference Concluded Successfully | Forging Professional Core Strength!

Rooted in Frontline Practice, Analyzing New Trends in the Industry Market

The market changes rapidly; only deep dedication leads to long-term success. Chairman Mr. Zhao Shilong set the tone at the outset, advocating for abandoning empty talk and embracing practical action. He encouraged all attendees to face market realities head-on, speak freely, and conduct in-depth discussions around the real pain points at the business frontline. As the conference officially began, attendees drew on their real experiences in client acquisition, project implementation, and customer service to precisely analyze the overall development trends of the fitness industry. They thoroughly reviewed the mainstream equipment needs of current facilities and the core operational pain points of commercial venue clients. At the same time, all participants objectively analyzed the core strengths and existing shortcomings of industry competitors, confronted the current state of market competition, identified their own differentiated competitiveness, and laid a solid cognitive foundation for precisely serving clients and expanding markets in the future.

Leveraging Capacity Upgrades, Unlocking New Growth Opportunities for New Products

This conference took attendees on a tour of the new factory, where everyone witnessed the implementation of MBH FITNESS's expansion plans and the comprehensive upgrade of production capacity. Strong manufacturing capabilities are the foundation of the brand and the backbone of the sales team's confidence in market expansion. Meanwhile, the multiple new equipment models showcased during this visit have been fully innovated in terms of craftsmanship design, component upgrades, functional adaptability, and durability—precisely matching the upgrade needs of current commercial fitness venues and the demands of new facility construction. All attendees engaged in in-depth discussions around the core selling points, applicable scenarioses, and differentiated advantages of the new products, solidifying the dual core competitiveness of new capacity + new products, and reinforcing their firm confidence in deep market cultivation and breakthrough growth.

Setting Clear Goals and Missions, Charting the New Direction for All-Out Efforts

Market-oriented, product-driven, and goal-motivated. Building on the preliminary market analysis, new product research, and capacity upgrade advantages, the core focus of this symposium was the breakdown of goals and the deployment of key initiatives. All attendees, based on their respective job responsibilities and market conditions, precisely formulated personal and team sales targets, client acquisition plans, and key focus areas for the second half of the year. They translated the brand's capacity and new product advantages into tangible performance growth, drawing a clear blueprint and solidifying action paths for market breakthroughs in the coming months.

Collective Wisdom and Insight, Leadership Guiding the Way Forward

This symposium adopted a professional model of preliminary preparation + regional presentations + executive Q&A + reflection summaries, efficiently turning discussion outcomes into action. Before the conference, all attendees organized market issues, product knowledge, and work plans in advance, completing deep reviews of the topics. During the symposium, each branch company systematically selected regional managers and sales representatives to speak, sharing market analysis findings, new product insights, work challenges, and key action plans.

Foreign Trade Symposium: Pooling Efforts to Expand Overseas Markets

In the afternoon, the foreign trade symposium was held as scheduled. The foreign trade business team gathered together for in-depth discussions on core topics such as overseas market trends, changes in overseas customer demands, competitor dynamics, channel expansion, and order delivery assurance. Leveraging the 2026 full-line upgraded new products, the team focused on reviewing product adaptation solutions for different regional markets, reassessing existing pain points in foreign trade operations, and clarifying market breakthrough priorities, customer development strategies, and supply chain collaboration requirements. By aligning the overseas market combat direction and fully unlocking the export competitiveness of new products, the initiative aims to boost the quality and volume of the foreign trade sector.

Toasting for Team Spirit, United on the New Journey

As night fell, all participants gathered together to enjoy a sumptuous dinner! During the meal, colleagues chatted and exchanged ideas, sharing training insights and business strategies—fueled by the shared passion of fighting side by side and a warm, harmonious team atmosphere. Accompanied by fine food and wine, the evening further strengthened team cohesion and boosted morale, building up momentum for the all-out push across all business fronts.  

Reunited with Focus, Embarking on a New Chapter with Pragmatic Action

From witnessing hard-core production capacity on the factory floor, to in-depth learning to fully grasp new product advantages, and then to the all-staff symposium mapping out market breakthrough strategies, this MBH FITNESS mid-year conference was progressive, packed with substance, and grounded in practice. The entire elite sales team will carry forward the rich takeaways, clear goals, and solid confidence—backed by upgraded smart manufacturing capacity, iterative hard-core new products, and a professional service system—to deeply cultivate the commercial fitness market and precisely address every customer need. With pragmatic action to break through and professional expertise to win, the team is fully geared up to hit H2 performance targets and write a new chapter of brand brilliance!